Beyoncé Unveils New Pepsi Pop Art Ad
Beyoncé took to Facebook and Instagram Thursday to unveil her new Pop Art Pepsi ad. The ad features several pictures of Beyoncé in an Andy Warhol theme.The images are bold bright colors and eye catching. Beyoncé inked a deal with the soft drink brand back in December, (get deal details her) which made her the new global brand ambassador. As a part of the campaign, Bey’s pretty mug will be etched on Pepsi cans world-wide.
PepsiCo’s chief designer, Mauro Porcini told OK! Magazine , “Beyoncé and Pepsi truly achieved the ‘Pepsi Effect’ with this collaboration. It was a joy to discover Beyoncé’s current passion for Pop Art, and together make it come alive in a very contemporary way.”
Beyoncé also said,” Pop Art inspires me to Live for NOW.”
The ads will appear in-store and on-pack beginning mid-February.